Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.

Job summary:

We are seeking an experienced Product Lead for our dynamic team, focused on driving growth and profitability through data-driven strategies. In this pivotal role, you will take charge of shaping our business model and customer touchpoints to create meaningful impacts.


  • Data-Driven Insights: Utilize your expertise in data analysis to extract valuable insights, guiding strategic decisions and initiatives aimed at achieving sustainable growth.
  • Identify and establish KPIs that are essential for enhancing upselling, engagement, monetization, and other critical aspects of our business.
  • Analyze and optimize every customer touchpoint and funnel, ensuring an exceptional user experience at every stage, which at the end solves for our north star.
  • Innovation and Experimentation: Cultivate a culture of innovation by constantly experimenting with new ideas to enhance customer experiences and drive incremental revenue.
  • Market Understanding: Stay connected with the market by conducting regular visits, gaining deep insights into customer behavior, preferences, and emerging trends.
  • Lead, influence, and collaborate with cross-functional teams and stakeholders to successfully execute strategic projects and continuously optimize their performance.
  • Drive the vertical’s strategy and vision and come up with a roadmap that contributes to the company’s key objectives and OKRs.
  • Own the product roadmap and oversee its execution while balancing requirements across products and countries
  • Contribute to the company's overall strategy working closely with the engineering, data, and operations teams.


  • BSc/MSc in Engineering, Computer Science or relevant field
  • 7+ years of Experience
  • Has experience in leading teams
  • You bring a wealth of experience as a Product lead, demonstrating a successful track record in driving growth and profitability through data-driven approaches.
  • Expert at extracting and analyzing data and you have a proven history of translating data into actionable strategies and opportunities for growth.
  • Ability to identify, monitor, and optimize KPIs is fundamental.
  • Customer Obsessed: Your passion for enhancing customer experiences while generating revenue through customer-centric strategies.
  • Innovative Thinking: You are excited about innovating, spotting new opportunities and experimenting to add value.
  • Familiarity with A/B testing methodologies and experimentation is important. Candidates should be able to design and execute tests to optimize conversion rates and user engagement.