Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.


The Senior Marketing Manager is responsible for identifying opportunities and delivering effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development.

Responsibilities:

  • Develop, establish, and maintain marketing strategies including creating brand keys to meet organizational objectives
  • Demonstrate effective management of the marketing, advertising, and promotional activities of the organization
  • Create Maxab brand equity & thematic communication and designs
  • Cascade Maxab brand storytelling to top suppliers and investors
  • Design the marketing calendar that delivers on the desired Maxab brand equity
  • Design brand playbooks and marketing process inclusive of agency management
  • Ensure business units delivery of compliant marketing material with brand credentials in both messaging and design aspects
  • Responsible for the app comms and design optimizations
  • Tactical communications & campaign execution

Requirements:

  • Knowledge of principles, practices, and techniques of marketing strategies
  • Knowledge of social media platforms
  • Project management experience
  • Experience running large scope projects with cross-over departments and large teams
  • FMCG background is a must
  • 8+ years of experience of relevant experience