Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.

We're looking for an exceptional brand strategy manager who will oversee the company’s brand strategy and public communications across five countries and multiple product lines.

Key Responsibilities:

Brand Strategy Development and Execution

  • Develop comprehensive brand strategies that align with the company's mission and vision.
  • Oversee the implementation of brand strategies across all product lines and regions.
  • Monitor and adjust brand strategies to ensure they meet business objectives and market conditions.

Brand Consistency and Coordination

  • Ensure consistent brand messaging and visual identity across all channels and materials.
  • Coordinate brand and communications activities efficiently across all supported countries.
  • Maintain a unified brand presence following the merger of MaxAB and Wasoko.

Public Communications Oversight

  • Manage the company’s public communications, including press releases, media relations, and social media.
  • Develop and maintain relationships with external PR agencies and other key stakeholders.
  • Act as a spokesperson for the company when needed.

Stakeholder Collaboration

  • Work closely with internal teams, including marketing, product development, and sales, to align brand strategies with business goals.
  • Collaborate with external partners and agencies to implement brand and communications activities.
  • Facilitate effective communication between different regions and departments to ensure a cohesive approach.

Brand Performance Monitoring and Reporting

  • Monitor brand performance through key metrics and KPIs.
  • Prepare and present reports on brand and communications activities to senior management.
  • Provide insights and recommendations based on performance data to optimize brand strategies.

Implementation of Combined Company Brand

  • Lead the implementation of the new combined brand following the merger.
  • Ensure the new brand identity is effectively communicated and adopted across all regions and by all stakeholders.
  • Manage any rebranding activities and ensure a smooth transition.

Crisis Communication Management

  • Develop and implement crisis communication strategies to protect the brand’s reputation.
  • Act quickly and effectively to manage any potential public relations issues.

Qualifications Essential

  • 5+ years work experience in Marketing/Communication/Advertising/related fields
  • Experience implementing projects on a multinational basis


  • Proven experience in brand management, preferably on a multinational level
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Experience in working with creative agencies and PR firms

Personal Attributes

  • Detail-oriented and proactive.
  • Strong analytical and problem-solving abilities.
  • Creative thinker with a passion for marketing and brand development.
  • Ability to work under pressure and meet tight deadlines.
  • Ability to manage upwards and work effectively across functions.
  • Positive attitude.