Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.

Job Summary:

As a Brand Manager you will be responsible for creating the brand positioning in the market and ensuring its consistency and performance by developing and managing product, brand, campaigns and effective communication plans


  • Assist in the preparation of the annual brand marketing plan ensuring conformance with market share and budget requirements
  • Assist in the development of marketing support activities which enable direct sales for business units
  • Assist in providing input to development strategy across product range handled to ensure new or enhanced products meet category requirements
  • Assist in the preparation of promotional plans and marketing materials in support of new and existing products and services so that customer awareness of the offering is maximized
  • Ensure all marketing activities relating to the promotion of products and services related to own category are consistent with the brand image
  • Assist in designing the marketing calendar that delivers on the desired brand equity


  • Bachelor degree in Marketing or relevant major
  • 2:4 years of experience as Brand Manager
  • Fluency in English
  • Strong knowledge of consumer industry
  • Excellent communication skills.
  • Experience in FMCG