Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.


  • Write clear marketing copy to promote our corporate and services.
  • Prepare & deliver well-structured drafts using content management systems or well-designed content calendars.
  • Coordinate with Marketing and design teams.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic.
  • Create content for social media that engages audience & paid-ads friendly.
  • Identify customers’ needs and gaps in our content and recommend new topics.
  • Ensure all-around consistency (style, fonts, images and tone).
  • Update website content as needed with descriptions and page content.
  • Create content for different digital activities (eBooks - Infographics - Video Scripts - Blogs).
  • Writing clear and error-free content for required material that reflects the company’s voice.
  • Meeting with clients to understand their message, brand voice and target audience .
  • Proposing copy concepts in an engaging way for clients and carrying out projects
    once they are approved.
  • Interpreting creative direction and technical information and turning them into
    persuasive copy concepts.
  • Collaborating with PR and marketing departments to brainstorm and develop a
    variety of marketing materials.

What we look for:

  • Bachelor's degree or equivalent experience in communication or marketing.
  • A minimum of 3 years of experience in content marketing and copywriting.
  • Arabic & English fluency .
  • Experience producing copy for print and digital media channels.
  • Proven experience in producing copy for advertising or marketing campaigns.
  • Exceptional skill in social media writing, including use of hashtags and relevant acronyms .
  • Proficiency with common office software.
  • Experience with SEO concepts and social media marketing.
  • Creativity, adaptability and the ability to work collaboratively with a team.