Founded in 2018, MaxAB is a rapidly growing food and grocery B2B e-commerce and distribution platform that serves a network of traditional retailers (mom-and-pop stores) across the MENA region. Using proprietary technology, MaxAB offers a transformative pull-driven supply chain and a tech-product that empowers both traditional retailers and suppliers. MaxAB offers traditional retailers the simplicity of dealing with one supplier, transparent pricing, on-demand delivery, and a range of value-added and embedded finance solutions. Suppliers benefit from MaxAB’s end-to-end supply chain solutions and business intelligence tools that allow them to accurately predict, monitor, and control the impact of their strategies in real time.

Our MaxAB talent are dedicated to uphold the MaxAB culture and values all while continuing to grow and improve services for our clients. They are innovating new ways to help improve the quality of life of the Egyptian retailer and soon to other retailers globally.

If you are passionate about working hard to make an impact and innovate new solutions, MaxAB is looking for top talent.

This role is a unique combination of Product Management and Customer Value Management). Your mandate will be to grow MaxAB’s business, through a number of channels. You will be tasked with:

  • Coming up with growth tactics to grow our business
  • Scoping insights from the various business units, prioritizing then executing on them.

Your day-to-day will involve:

  • Ideating then executing on growth tactics (growth)
    • Researching our users to understand the most relevant and impactful product features
    • Interacting with the relevant business owners to understand their business function and existing interactions with our users
  • Executing on business owners’ communication requests and proposed user journeys (CVM)
  • Setting go-to-market strategy with various business stakeholders
  • Assessing impact of all growth tactics and quantifying their incremental impact (analytics)
    • Working with Analytics to report impact feature post-launch e.g. A/B testing framework
    • Monitoring impact of feature and running route cause analysis (with relevant stakeholders) in case of bugs / unexpected issues
    • Share post-release analysis and feedback (will involve collaboration with Analytics)
  • Developing MaxAB’s growth tools (Product Management)
    • Building use cases.
    • Working with Product Designers to generate designs and align on UX
    • Working closely with Product Owners to create stories and ingest it into (Tech team) sprints

Core competencies


  • Logical & Critical Thinking:
  • Independently capable of researching users and business owners to generate feature requirements
  • Analytical:
    • Able to run A/B tests
    • Work with Product Analytics and manage deliverables
  • Product understanding
    • Incorporate Minimum-Viable-Product thinking in journey design


  • Able to lead cross-functional projects through strong communication in the following forms:
  • Written:
  • Clear documentation of proposed requirements
  • Prepare project tracker sheet
  • Able to give Product leadership visibility onto progress
  • Verbal:
  • Tailors communication style and content to the audience
  • Prepares and delivers coherent and credible presentations

Managerial skills:

  • Well developed empathy and social skills, to lead stakeholders from different teams through influence not hierarchy

Business strategy:

  • Understand rationale behind prioritization and contribute towards discussions.
  • Contribute to prioritization exercises.
  • Able to link each product feature to particular KPIs that contribute towards our Business Strategy.

Experience, knowledge and skills required


• Bachelor's degree in a business related or STEM field.


  • 1-3 years of experience in a Business or Engineering role.
  • Product experience a plus.
  • CVM or Growth experience is a plus.

Technical Skills:

  • Fluent written and spoken Arabic and English.
  • Proficient with Google Docs, Sheets and Slides.
  • Knowledge of SQL or at least an ability to quickly learn it.
  • Knowledge of a high level programming language is a plus.
  • Understanding of Agile and Scrum is a plus.